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Private Label Yoga Activewear for a North American Fitness Brand

Private Label Yoga Activewear for a North American Fitness Brand

2025-12-15

A growing fitness apparel brand in North America partnered with a professional activewear manufacturer to develop a private label women’s yoga activewear collection. The client required high-performance fabrics with strong elasticity, squat-proof coverage, and a flattering fit suitable for both yoga practice and daily athleisure wear.

The manufacturer provided fabric recommendations including moisture-wicking and four-way stretch materials, along with customized waistband structures and logo placement options. Multiple samples were developed to ensure optimal comfort and durability before mass production.

After launch, the yoga activewear line received strong market feedback, with repeat orders placed within three months. The partnership helped the client expand its product portfolio while maintaining consistent quality and brand identity.